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Linning, Richard

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Radio and television journalism – Australia, London, Hong Kong


Public Relations for the Hong Kong Government – Hong Kong, London

1985 to present

Public Affairs – London, Brussels

After more than a decade in broadcast journalism as a reporter, editor and presenter, my public relations career began (1976) as a public affairs counsellor for the Hong Kong Government in Hong Kong and London. In 1985 I transferred to the public sector, mainly in the area of public policy and government relations.

My principal professional activities now involve political intelligence, tracking legislation, designing and implementing public affairs strategies, and lobbying; in other words advising and assisting clients to reconcile business and public policy concerns. My principal areas of activity are the European Union and the countries of Eastern Europe.

In addition, l am able to draw on my experience of corporate affairs, crisis management and the international media to answer other communication requests.

In 1994, with the support of UNESCO, I undertook a study in Lithuania to evaluate the public communication and communication training needs.

As well as contributing to professional journals I regularly make conference presentations, lecture students and, beginning this year, will be a guest lecturer on Government Affairs for the European MARPE programme. Recent conference presentations include:

I PRA World Congress – Helsinki 1997 – Lobbying, condemned but essential?

Russian PR Association International PR Conference – Moscow 1997 – Developing Business

International Duty Free Confederation « Focus 1999 » – Brussels 1997 – Lobbying in the EU

The Annual Bernays Lecture – PRII Dublin 1996 – They shoot lobbyists, Don’t they?

Central European Public Relations Academy – Budapest 1996 – PR for PR

Orientation courses for Canadian Ambassadors to the EU – Brussels 1996/1995 – Lobbying the EU and The Council of Ministers

Dansk Public Relations Forening – Copenhagen 1995 – EU Lobbying

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