Zrinjka Peruško is full professor of media studies at the Department of Journalism, and founder and Chair of the Centre for Media and Communication Research (CIM www.cim.fpzg.unizg.hr) of the Faculty of Political Science, University of Zagreb. She teaches Introduction to media systems and Media and popular culture (elective, in English) at the undergraduate level, and Mass communication theory at graduate level. In 2012 she directed, with colleagues from the University of Ljubljana, University of Belgrade, and Universidad Carlos III de Madrid, a post-graduate course on Comparative Media Systems: Media development in South East Europe, at the Inter University Centre, Dubrovnik (http://www.iuc.hr/course-details.php?id=721).
Peruško holds a PhD (1998) and B.A. (1985) in sociology and M.A. (1990) in communication studies from the University of Zagreb. She was Fulbright Visiting Professor at the Department for Communication and Culture, Indiana University, Bloomington, USA (2001-2002), and research fellow at the Center for European Social Research, Department of Sociology, University College Cork, National University of Ireland (1994).
Her academic interests focus on the analysis of media policy and system changes, with particular focus on issues of media policy in transition, media concentration, diversity and pluralism especially in Croatia and Central and Eastern Europe. Interest in media genres and popular culture and its audiences is more recent and is an extension of the structural exploration of media systems.
In 2008 and 2009 Peruško headed the first European implementation of UNESCO Indicators of media development project, in Croatia. In 2011-12 she led the regional project on comparative implementation of UNESCO media development indicators in the southeast European region.
Peruško leads the project “Media culture in cotemporary Croatia: pluralism of media and media policy” (2007-2012), funded by the Ministry of science, education and sport, and a joint research program «Media and the construction of social reality: identities and integrations». She was lead researcher and member in different international and domestic research projects. Peruško is member in the COST action “Transforming audiences, transforming societies” (2010-2015), and was member in the COST A30 action “East of West: Setting a New Central and Eastern European Media Research Agenda” (2005-2009).
Peruško was member of the Group of Specialists on Media Diversity of the Council of Europe (2005-2008) which she chaired in 2006 and 2007, Croatian representative to the UNESCO International Program for Development of Communication (IPDC) (2000-2003, 2005-2008, 2012-2015), Croatian National Commission for UNESCO (2004-2010), and was member of the Council of Europe Advisory Panel on Media Diversity (AP-MD) (2000-2004). She also took part in media democratization advocacy and was involved in media policy change in Croatia in the 1990s and 2000, respectively. She was member in the Radio and Television Council (2000-2003), expert member in the Committee on Information, informatics and the media of the Croatian Parliament (2004-2007).
Her most recent books include Assessing media development in Croatia based on UNESCO’s media development indicators, UNESCO, Paris, 2011; Hrvatski medijski sustav prema UNESCO-ovim indikatorima medijskog razvoja (Croatian Media System, according to UNESCO media development indicators) (Zrinjka Peruško, Tena Perišin, Martina Topić, Gordana Vilović, Nada Zgrabljić Rotar), Biblioteka Hrvatska politologija. Zagreb: Politička misao, 2011; two edited books: Uvod u medije (Introduction to media), Zagreb: Jesenski Turk, 2011, and Mediji, kultura i civilno društvo (Media, culture and civil society), Jesenski Turk: Zagreb. 2008. Her book Demokracija i mediji (Democracy and the Media) was published in Zagreb in 1999. Peruško was also editor of the thematic issue on «Media and the Public Interest» of the journal Medijska istraživanja, 15/2, 2009.
Recently authored book chapters include «Medijski sustav u Hrvatskoj: od autoritarnog do mediteranskog modela». in Slaven Ravlić, Vlado Puljiz, Vojmir Franičević, Velimir Visković (eds) Hrvatska u Europskoj uniji: kako dalje? Zagreb: Centar za demokraciju i pravo Miko Tripalo (forthcoming). «The Link that Matters: Media Concentration and Diversity of Content” Media Freedom and Pluralism: Media Policy Challenges in the Enlarged Europe. Edited by Beata Klimkiewicz. Budapest: CEU Press. 2010; “Media Concentration Trends in Central and Eastern Europe“ (with H. Popovic) in Jakubowicz and Sukosd, Finding the Right Place on the Map: Central and Eastern European Media Change in Global Perspective, ECREA Book Series, Intellect Books, Bristol; «Media and Civic Values” in Ramet, S. and. Matić, D, (eds) Democratic transition in Croatia. Texas A&M University Press, 2007; the Croatian chapter in “Television Across Europe: Regulation, policy and independence”, EUMAP & NMP: Budapest, 2005; Her book on media and democracy (Demokracija i mediji, Barbat) was published in Zagreb in 1999.