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Pizzolante Negrón, Italo

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CIVIL ENGINEERING – Universidad Católica Andrés Bello (UCAB) – 1981

Italo Pizzolante Negrón is a civil engineer with a master’s degree in communication from Universidad Autónoma de Barcelona, and a PhD from Universidad Jaume I, Castellón, both in Spain, where he also fulfilled the Senior Management Program on Corporate Responsibility at IE Business Institute. With 40 years of experience working in the field of Strategic Communication, he’s the founding partner (1976) of PIZZOLANTE Estrategia + Comunicación. With offices in Venezuela, Panama and the Dominican Republic, the firm is dedicated to management consulting in business communication processes, with a prestigious regional portfolio of multinational and global clients.

Pizzolante is a prominent lecturer – nationwide and internationally – of various topics such as Strategic Communication, Corporate Social Responsibility, Corporate Governance, Corporate Reputation, Reputation Management, etc. He has also published several books such as: Ingeniería de la Imagen, Editorial UCAB (1993); La Reingeniería del Pensamiento (Editorial Panapo with four editions); Organización y Cultura, la Identidad Corporativa: Chapter “La Geometría de la Comunicación” (Universidad Católica de Murcia, Spain, 2000); El Poder de la Comunicación Estratégica, Reflexiones de un Evangelizador Corporativo (with six editions: AVE- CEDICE 2001, chosen during 2002 as “Book of the Month” in Spain by the prestigious magazine CONTROL; Ediciones Hermes de la Universidad de Medellín, Colombia 2003; la Universidad Pontificia Javeriana, Colombia during 2004 and again in 2005; la Colección Profesional de El Nacional, Venezuela 2006; and the most recent was from the editorial IntermediTALo del Círculo de Lectores, Colombia 2007). In Spain, he presented with his co-authors the book Gestión de la Comunicación en las organizaciones, in which he wrote the chapters of “Gobierno Corporativo, la Revolución de la Transparencia” and “Portavocía” (Editorial Ariel, Barcelona 2004) and DirCom, Estratega de la Complejidad: Nuevos paradigmas para la Dirección de la Comunicación (edited by Joan Costa, Barcelona 2009). Recently he presented another book in Venezuela, Tres visiones de la Ética y la Responsabilidad Social en la empresa del Siglo XXI (Editorial Norma Color C.A., 2008), with his co-authors Emeterio Gómez and Victor Guedez, in which he wrote the chapter: “La Empresa Socialmente Responsable”. He recently published in Spain: De la Responsabilidad Social Empresarial a la Empresa Socialmente Responsable (Universidad Jaume I, Castellón 2009).Recently published in Peru: « Social Communication Challenges in Public Management » (No.1 Workbook, RPP Group, 2013) and is currently preparing « The Challenge of Modeling. Strategic Communication for Institutional Strengthening” Several lectures,conferences, media interviews, articles and publications written by Italo Pizzolante can be consulted through search engines, PIZZOLANTE ́s corporate website and through social media tools like Facebook, Twitter and Youtube (PIZZOLANTEComunica)

Pizzolante founded in 1991 an academic course about Communication Management and Corporate Image (“Gerencia de la Comunicación e Imagen”) at IESA, Instituto de Estudios Superiores de Gerencia in Venezuela. He is also professor of postgraduate studies in different universities of Latin America and collaborates with different regional media outlets such as CNN. From 1972 to 1980, he was a radio producer and entertainer, and created the Venezuelan TV series “Ciudadano Corporativo” and “Constructores de un País”. Since 1989, in the field of written press, he founded in various newspapers the first specialized section about Corporate Communication.
PIZZOLANTE as a firm has been awarded with national and international awards including the « Gold Quill Awards 2013 » of the IABC (International Association of Business Communicators). In addition PIZZOLANTE has been six times recognized as « Communications Agency of the Year » by prestigious P&M Magazine. Italo Pizzolante himself has been awarded several times as « Manager of the Year » by MANAGER Magazine (Venezuela and Colombia)

Former president of the Alianza Social of the Venezuelan-American VenAnCham Chamber; he was president of the Venezuelan Association of Executives, and member of the external consulting team that restructured the private sector of the Inter- American Development Bank (IDB) in Washington. Additionally, Pizzolante was a founder-member of the Red Andina de Gobernabilidad Corporativa, promoted by CAF (Corporación Andina de Fomento) as well as a founder-member of numerous initiatives supported by the World Bank/OCDE. He also takes part in the Consultive Council of the Social Enterprise Knowledge Network (Harvard University-IESA Venezuela) and of the Advisory Council of IDB in Washington, USA, which seeks to promote conferences between American countries about Corporate Social Responsibility since 2002.

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