Résumé

Adapting your e-commerce strategies !

The importance of developing electronic commerce has become increasingly apparent over the last decade. At the same time, a number of regulatory and economic measures are required to help develop on-line transaction volume. Although governments and some businesses have taken the first steps, consumers are still conspicuously absent from the cyberspace marketplace.

In this book you will discover :

• What you can do to increase consumer confidence in your e-business in order to promote rapid growth and success.
• Which conditions are deemed essential by consumers for developing lasting consumer confidence in your e-business.
• How to overcome technical, economic and socio-cultural obstacles so that people of all social levels can benefit fully from the many advantages e-commerce has to offer.

The implementation of a new technology must, of necessity, proceed in stages, from its introduction to its gradual adoption and ultimate appropriation. It is only when this process is complete that e-commerce will gain widespread acceptance

Generating Trust In Online Business invites you to embark on a journey spanning theory and practice. The goal is to provide you–entrepreneurs and webmasters–with an overview of the rules of the game as they exist at the present time, and to help you adapt your e-commerce strategies so that they generate maximum consumer confidence.