The National flag of Malaysia blowing in the wind in front of a clear blue sky

Malaysia, Bangi, Selangor



Distinguished Professor Dr. Shamsul Amri Baharuddin has  over 30 years of teaching & research experience in Anthropology and Political Science (since 1973) with Universiti Malaya (UM) and Universiti Kebangsaan Malaysia  (UKM). Short stints experience at CNRS Paris & Toulouse University, France; Bielefeld University & Passau University, Germany; Osaka University & Kyoto University, Japan; Leiden University, The Netherlands; Lund University, Sweden; UNPAD, Indonesia; National University of Singapore (NUS); University of Hawai’I; Harvard University; University of Melbourne & Monash University, Australia.

In Malaysia, ethnicity is assigned institutionally at birth. This assignation can generate stereotypes (i.e. the association of ethnicity with occupation) and discrimination. However, social actors may re-negotiate their identity on an every-day basis through strategies of (intercultural) communication. These communication strategies may contribute – or not – to shape a form of social cohesion in the country. The empirical investigation of these practices constitutes the actual objective of the chair.

The research program of the chair focuses on the empirical modalities of social cohesion through the lens of the “three places” construct of sociality (Oldenburg, 1997), i.e. home, the workplace and the “third place” where people spend their leisure time. A special cluster on media and communication shall analyse the occurrences of social cohesion-­‐related issues in the press and the social media.

Mandats et activités

Fostering dialogue between diversity of residents and Malay dominant authorities.
Increasing well being in multi-­‐ ethnic work place using new technologies.
Valorising aborigines’ through their role into healthy food short supply chain.
Digitizing Peranakan cultural heritage through photogrammetry and videography.

Pour plus d’information sur les projets de recherche et activités de la Chaire, visitez


Professor Shamsul Amri Baharuddin


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